The Chocolate Room is all about stories. The way this Indo-Aussie brand has arisen, the people associated with this have emerged too, and so have our franchise cafe partners. Even our loyal customers share their stories or create the story at our cafes along with some hot chocolate and fresh snacks. So many love stories, so many start-ups, and so many memories start from The Chocolate Room (TCR) Cafes across India and other countries.

As we speak the global language and emotion, and that’s chocolate.

This article is about the power of a positive approach. We’ve always found threats at every step and failures in life, and either we’ve been disappointed or taken diversions. But few people like Manoj has always seen the opportunities in threats.

Yes, Manoj Labana, now a store manager in Ahmedabad, has been managing more than 8 stores, once upon a time, who was one amongst the server team. He joined The Chocolate Room in the year 2007. He’s married to Ms. Durga and they have 3 children (Bhumika, Kinjal & Ravi)

He has been inquisitive and had visual experience in cafes earlier. He has applied his skills and understanding, and when you’re associated with the fast-growing International chocolate cafe chain, you’ve to keep pace with its growth.

Manoj has seen multiple hurdles and challenges, and he kept overcoming them. His core focus has always been the perfect display, the concerns of the cafe staff, and the service.

Let’s hear from him about his happening journey and how he keeps the engines red to give the best service, which TCR is known for.

“The challenges of TCR have always been different from any other cafe. The display has to be perfect for Gift Hampers, Cakes, and bakery items. Also, we have a live kitchen concept. Hence all the perishable inventories have to be changed every day. We’ve around 60-70% of regular customers; they love the hot chocolate and they like our snacks better than anywhere else and the secret is that we don’t keep the frozen ones, and it’s served fresh. Customers also love our Desserts, Pancakes, Shakes, sundae, Chocolates & Waffles. There are customers whose orders have been fixed for many years even though they come twice a week.

I feel delighted and content whenever the customer goes out happily, and I am blessed that before leaving, they’d try to spot me at the cafe to say – Thank you with a smile. 🙂

I love the culture of TCR, and a special thanks to Mr. Vikas Panjabi – Our MD. He has always motivated and allowed me to have ownership, and I could deliver up to the brand’s expectations. Also, I am thankful to the brand for recognizing me as “Employee of the Year” in 2018.”

Wow! That’s indeed inspiring. So many things and so many people conduct such a long journey so that you can just enjoy your hot chocolate and fresh snacks on your table. That itself makes the moment memorable and significant. Thanks to Manoj for sharing his story.

So next time, if you enjoy the hot chocolate at TCR, just say a thank you to that staff with eye contact and a wide smile. It motivates them. 🙂

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